Best and worst advertising slogans revealed
A catchy tagline can be either symbolic or shambolic, with advertising slogans increasingly defining a business.
For any new business owner, a successful tagline is often the gateway to success, particaulalry in the modern age of internet trawling and countless competitors.
To help those wishing to come up with something original and iconic, and to understand what has and has not worked in the past, a new ASAP website has been developed to showcase the best and the worst examples of slogans.
A visit to slogan.co.uk is both informative and entertaining, with famous examples such as Beans Means Heinz, Just Do It, Don’t Just Book It – Thomas Cook It and Snap, Crackle & Pop needing no introduction. These are some of advertising’s better known slogans, ones that initially set out to promote products but end up becoming as big as the brand itself, ones where the customer is left with a lasting impression and the business sees increased sales performance from interested customers.
However, the cost of producing an effective slogan can be outlandish, and some of the finished products do not hit the mark. Knowing your audience is also crucial, as General Motors found out when they launched the Chevy Nova in Latin America – unaware that nova is Spanish for ‘it doesn’t go’. Equally embarrassing was Coors’ ‘Turn it loose’ campaign which translated into Spanish as suffering from diarrhoea, or Pepsi’s infamous attempt to break into the Chinese market only to discover that their ‘come alive’ slogan promised to bring ancestors back from the dead.
All the more reason to seek out the helpful advice on slogan.co.uk, after all, your business could depend on it.