First Extreme Urban Campsite in UK opened by Bovril
www.bovril.co.uk
British holidaymakers concerned about their finances during the economic downturn, and who live in London, won’t even have to leave the city this year for their summer break.
Bovril, which produces a drink that has been favoured by UK campers for years, is opening the capital’s – and Britain’s – first “Extreme Urban Campsite” to help city dwellers enjoy a break without spending what they would normally on a traditional holiday.
The campsite is situated at an elevation of 230 feet, atop a building in Central London’s Shoe Lane. It is being trialled by Bovril to help those who don’t have the money or the time to take a break in the countryside or abroad this year.
Bovril has commented that it is committed to helping Britons enjoy both rural and urban outdoor spaces and that if the feedback on the new urban campsite is positive, more campsites in cities around the country will be opened.
The campsite launch comes as the number of Britons opting for holidays in the UK is on the rise due to the economy.
The Camping and Caravanning Club has reported that its advanced bookings are 30 per cent higher at this point than last year at the same time. The Club experienced an increase of 50 per cent in occupancy rates over Easter across its 109 Club Sites in the UK.
Jon Dale, speaking on behalf of The Camping and Caravanning Club, commented: “Camping has always played a big part in the British outdoors and our latest figures only help demonstrate the fact that camping and caravanning is becoming all the more popular.”
Thanks to www.travelmole.com for the above quotes, for more information on this article please visit their website.
www.bovril.co.uk