Tenax UK set to manufacture exclusive Laura Ashley goods
Laura Ashley has penned a license with Tenax to manufacture and then distribute exclusive garden products for women.
Laura Ashley, which is among the planet’s leading brands in both fashion and home furnishings, is set to enter the gardening market with a range of innovative products that includes essential tools, gardening gloves, Wellington boots, aprons, planters and everything else in between. Each category has been carefully researched before any goods are manufactured were released and shall be developed by a panel of expert women that have adapted the products to suit women. In order to do this, studies of the outline and shape of women’s hands, as well as their feet, had to be carefully examined.
According to company insiders, Laura Ashley selected Tenax for being a company with similar English roots to itself in addition to also offering innovative products. As Penne Cariroli, the current vice-president of the licensing department for the company, confirmed, Laura Ashley is an instantly recogniseable brand that women all over the world can. With Tenax having proven success overseas with the Laura Ashley name in the past, it understands what customers expect from the clothing giant.
The exclusive Laura Ashley Garden collection should be seen in gardening stores and garden centres all over the world as of spring next year. In addition to this however, Somerset Toiletries, which has worked in close conjunction with Laura Ashley in the past, will launch its own lines of formulated toiletries for women with interests in gardening.